Cleo Petite Campaign
The objective was to build an awareness campaign around petites and educating the audience of what it means to be petite.
Art directed an educational campaign video which was utilized for digital advertising, social media and cleo.ca
Designed the template for the petite destination on cleo.ca—featuring an
educational campaign video and a size chart.
Designed a unique badge to be used for email and social to flag petite looks.
Campaign message was echoed on multiple emails, always linking to the Petite Fit Guide.
A hangtag was designed to promote petite sizing within the store with the option to scan the QR code to learn more about petite sizing. Multiple hangtags were hung around the store on various products that were facing out.
An easel graphic was designed and placed at the store entrance to catch the attention of new petite customers with the option to scan the QR code to learn more about petites.