Cleo Sustainability Campaign
Creating a destination on cleo.ca to build awareness about impacting change within product and culture.
Icons that were created for garment hangtags and e-commerce product badging
A landing page has been designed to speak to Cleo's commitment to sustainability and how they're impacting change within their product as well as communities across Canada.
A secondary destination was created to speak specifically to the sustainable products Cleo carries with an educational piece of how it impacts the environment. Within the same page the consumer can shop the sustainable products below; with badging on each product to identify how it's sustainable.
A secondary destination was created to speak to how Cleo impacts change on a cultural level, across communities in Canada.
Art directed photography to support sustainability campaign which was utilized on cleo.ca, email, social media and store signage.
